Digital Economics - Products, Management, and Marketing Course

The Digital Products, Management, and Marketing course equips learners with the strategic, creative, and technical skills necessary to develop, manage, and market digital products in today’s rapidly evolving global economy. Students explore the full lifecycle of digital product creation—from concept and design to launch, monetization, and long-term sustainability. Instruction covers business modeling, intellectual property protection, e-commerce infrastructure, and content management systems that support scalable online enterprises. Learners study branding, consumer behavior, and digital communication strategies while applying marketing analytics, automation tools, and social media platforms to maximize reach and profitability.

Emphasis is placed on ethical marketing, user-centered design, and cultural intelligence to ensure that digital initiatives reflect integrity, inclusivity, and measurable value. Students engage in case studies and projects that integrate cross-disciplinary competencies from entrepreneurship, management, and digital communication, producing real-world applications such as digital courses, media products, and online service platforms. The course also provides insight into search engine optimization (SEO), digital storytelling, influencer engagement, and conversion-based marketing systems that align with federal standards for business education and workforce development. By completion, participants demonstrate the ability to design and manage a viable digital product ecosystem while applying professional principles of leadership, strategy, and ethical innovation.